To define Cutting-Edge Gelato, we must first ask what artisanal gelato should be, why it exists in our lives, and what role it plays.
To find the answers, we must reflect on the product and the deeper meaning of artisanal gelato: it is an experience to be lived. Period.
It's a moment of pleasure and fulfillment for the soul. This pleasure begins with choosing flavors (the indulgence), then the lips and tongue perceive the soft and pleasant coldness of the gelato (the contact), and finally, the palate captures the right creaminess and melt-in-your-mouth quality, followed by the intensity or delicacy of the flavors (the pleasure). This entire experience culminates in a moment of incredible satisfaction for the soul.
This definition of artisanal gelato implicitly includes three essential elements of gelato as a complete sensory experience: GOOD. HIGH-PERFORMING. HEALTHY.
GOOD: Gelato is an accessible moment of pleasure. It's a unique palate experience, created by a perfect balance of flavors and textures. Flavors activate taste and smell, while textures are fundamental in the sensory evaluation (touch, sight, hearing) of gelato.
HIGH-PERFORMING: Performance is part of constructing the palate experience and is the precondition for a "good" gelato. Performance means: good gelato, at any moment, from when it leaves the machine to when it reaches the palate (which is not always the case).
HEALTHY: Pleasure is well-being. Well-being is pleasure. Artisanal gelato must always seek a balance between pleasure and well-being. Otherwise, it is an unsustainable sensory experience.
This is Cutting-Edge Gelato: Good, High-Performing, and Healthy. A gelato that respects the essentials of authentic artisanal gelato but also understands the future through technological innovation and an awareness of evolving consumer needs.
